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Early access

Privacy Policy

Last updated: 06/02/2026

1. Who we are

Preemie Empowered Ltd (“we”, “us”, “our”) is the data controller for any personal data collected through the Preemie Empowered website and services.

2. What data we collect

Depending on how you interact with us, we may collect:

Information you provide

  • Email address
  • Name (optional)
  • Information you choose to share via forms (e.g. partnership enquiries)
  • Optional contextual information (such as whether you are a preemie parent)

Technical information

  • IP address
  • Browser type and device information
  • Usage data (pages viewed, interactions)

We only collect what is necessary and proportionate.

3. How we use your data

We use your data to:

  • Manage early access and waitlists
  • Respond to enquiries and partnership requests
  • Improve the product and user experience
  • Communicate updates about Preemie Empowered (where you’ve opted in)

We do not sell your data.

4. Health-related data

Any health-related information you voluntarily provide is:

  • Treated with heightened care
  • Used only for the purpose it was provided
  • Not used for marketing without explicit consent

Where applicable, we rely on explicit consent under UK GDPR.

5. Legal basis for processing

We process personal data under one or more of the following bases:

  • Your consent
  • Legitimate interests (e.g. operating and improving the service)
  • Legal obligations

You can withdraw consent at any time.

6. Data sharing

We may share data with trusted service providers (e.g. hosting, analytics, email tools) strictly for operational purposes.

All providers are required to:

  • Process data securely
  • Comply with UK GDPR standards

7. Data storage and security

We take reasonable technical and organisational measures to protect your data, including:

  • Secure hosting
  • Access controls
  • Encrypted connections where appropriate

No system is 100% secure, but we take protection seriously.

8. Data retention

We keep personal data only as long as necessary for its purpose, or as required by law.

You can request deletion at any time.

9. Your rights (UK GDPR)

You have the right to:

  • Access your data
  • Correct inaccurate data
  • Request deletion
  • Restrict or object to processing
  • Withdraw consent
  • Lodge a complaint with the ICO

10. Cookies

We may use essential and analytics cookies to understand how the site is used.

You can manage cookie preferences via your browser or any cookie banner we provide.

11. Contact

For privacy questions or data requests:

[email protected]